I spend tons of time on IG (guilty) scouring everything beauty related. I put together a collection of my favorite estheticians, chemists, and skin gurus that I trust. I like these accounts because they all resonate my personal and professional opinions and understandings of the beauty industry. If you are at all interested in skincare or the skincare industry (like if you’re a fellow esty or skin care lover) I def recommend you give these ladies a follow and let me know if you learn anything new. Which you will. I’m sure of it.
First up is @labmuffinbeautyscience. With a chemistry PhD, she is bound to throw down some relevant and pertinent beauty info. Her Instagram is just a pathway to her content filled blog and easy to watch YouTube videos. She tries out product and gives her professional and educated opinions. She also talks about specific ingredients and busts common beauty myths. I have searched her blog articles for just about everything. My favorite ones are about SPF’s and the how the term ‘natural’ is overused by marketers and not even regulated.
Next up is @chemist.confessions. Their bio pretty much explains why I love them. They are a skincare chemist duo that are tired of the beauty industry BS and talk actual science behind skincare. Known for their #decodethatIL (ingredient list) they go through beauty products ingredient list to see if their claims match up to the product formulation. Let me just say, I am astounded by how the beauty industry markets itself to us consumers. You can never trust a label except the ingredient label.
Licensed esthetician, product developer, and beauty writer, @babeandbeauty answers about any beauty question I have ever had. She even answers questions I didn’t know I had! While covering almost every corner of beauty, more specifically skin care, she answers questions about daily product usage, provides easy to understand graphics and gives a non biased educated opinion covering tons of topics. She posts beauty tips and breaks down widely used ingredients in skincare and explains that you shouldn’t be afraid just because something is synthetic.
I discovered @withseethru when it was formerly known as Skinno because they had the EXACT aesthetic vibe that I was going for and I loved looking at their content pictures. (Comeback old content pictures 😭😭). Through their re-branding, they have upgraded their website and their skincare mission. They are very passionate about ingredient transparency and have THE BEST skin care memes that I wish everyone would read and get a good chuckle out of.
@lwskincare, Lori Ward is a business woman and esthetician. While some of her content is relatable to like minded business women, she gives a lot of valuable skin information and is very good at showing treatments and a BTS aspect of the spa world. Every Friday she does a ‘Skin University’ and answers a lot of followers questions. The best part about Lori’s story is she only became licensed a few short years ago. She is very good at giving information and that is why I pass this baton to her if you are looking for a detailed behind the scenes look into the spa world and she is very great at educating her followers about skincare.